Easter With Thames (ITV, 1989)
At the end of last year I looked back at some continuity and adverts that were shown at Christmas and New Year on various ITV regions and Channel 4 in the 80s. Now I thought that it would be a good idea to look at some adverts that were shown around Easter. So I was pleased to find some adverts that were shown in the Thames region on Easter Monday (because they wouldn’t be on air on Easter Sunday of course) 27 March 1989 that were uploaded to YouTube by “SaxSells” (a very good account that I definitely think is worth subscribing to). Here are some of the highlights.
Most of the adverts in the video are during an afternoon showing of Star Trek: The Motion Picture, I must admit that I have never really been a fan of Star Trek so I doubt that I watched these at the time. Adverts include Peperami, Selfridges, and a rather odd one for board game Pictionary, featuring someone who is having a little trouble communicating his answer.
Then we have an advert for pop compilation “Now That’s What I Call Music 14”, featuring 32 of the hottest hits around, the only one that is referenced by David “Kid” Jensen is Bananarama and Lananeeneenoonoo’s classic cover of “Help!”, but then it is the best track on it of course. Available on double album, double cassette, double CD and VHS.
Thames announcer Peter Marshall informs us that Star Trek: The Motion Picture will continue after the news. Then we have a trail for the big Easter Monday evening film, The Man With The Golden Gun. A James Bond film on ITV, who would’ve thought it. We are then told that Channel 4 are about to show the film musical Calamity Jane, which is delightful.
Now this is an odd one, it’s an advert for the second issue of short-lived magazine TV Guide, which launched before the deregulation of TV magazines in March 1991, when you had no choice but to buy both Radio Times and TV Times as no other magazines were able to publish TV listings, even something as basic as “10pm News” wasn’t permitted, so it seems that this magazine didn’t actually feature any listings, only including some interviews and reviews, but it was the first step to getting the regulations changed.
Also notable is that Steven Hartley is on the cover of TV Guide, who was in EastEnders at the time, before going on to appear in many other things including a few episodes of US sitcom Married… With Children, The Bill, and he has also provided voiceovers for about 10,000 trails on radio station TalkSport. After the news is the conclusion of the film, don’t go away.
Then there’s an unbranded trail for soap Home And Away which had launched on ITV only a month or two earlier and became rather popular in this country, although nowadays it’s at the “is that still going?” point with most viewers. Adverts include the return of that man who isn’t very good at playing Pictionary, and a McDonald’s Happy Meal. Then there is a rather odd advert for Head & Shoulders that has been very badly dubbed and seems to feature a vampire (“brilliant, you look awful!”).
The film has now ended, and we are off to Summer Bay after the break. There’s that The Man With The Golden Gun trail again, and another advert for “Now 14”, which apparently does feature some other tracks apart from Bananarama, we also have big hits from Sam Brown, Roy Orbison, Erasure, Phil Collins and Marc Almond, you’ll find them all here.
There is then another advert for McDonald’s (this time promoting Double Features), Mr Dog has been renamed Cesar, and also TV Times, Britain’s biggest-selling magazine called TV Times. Jason Donovan is on the cover this week, how exciting (there had been a big relaunch of Radio Times about a week earlier). Then there’s a trail for a new series of LA Law on Thursday which like all the others features the booming voice of Bruce Hammal.
Then there’s the famous Thames skyline ident (that had been used in various forms since 1969!) and would remain onscreen for about another five months after this, as Peter Marshall out-of-vision introduces the first showing of the day of Home And Away. The ident wouldn’t really be used regularly in this way until 1988. And that’s where the video comes to an end.