More TV Memories – ITV National Weather.

ITV National Weather (ITV, 1993-1996)

A while ago I decided to take a look back on here at the Weathergens, the very impressive and creative characters who appeared in the idents that introduced the weather forecasts on ITV from 1996-2001. It has gone on to be one of my most popular pieces from the past year, so I have decided to do a sequel. This is a piece that will look at the predecessors to those, a series of idents that were used from 1993-1996 when the ITV National Weather was sponsored by Powergen. These were also very good, if not as great as the Weathergens, and they were all accompanied by a suitably stirring soundtrack. They all featured different types of weather happening against the Powergen symbol, and the one most appropriate to that day’s weather would precede the forecast. I’m fairly sure that there were 13 of these made (including a couple of minor variations), and I don’t think that any of them had an official title. In no particular order, here’s a brief description of all of them. vlcsnap-00678

1. Some ice forms on the Powergen symbol, which is then rubbed away by a hand. w1

2. A dog looks on as all of its hair is ruffled by some light wind. w2

3. A duck flaps and slides around on some ice. It also seems to move in time to the music! w3

4. Some drips of rain slide down the Powergen symbol. w4

5. Spring has sprung as some flowers bloom, much to the approval of the woman in the Powergen symbol it seems. w5

6. A very hot and sunny day. This one also features the most sombre variation of the soundtrack, with makes it oddly all a little moving. w6

7. There is snow everywhere, which then falls down to reveal the Powergen symbol, accompanied by bells and birdsong. w7

8. A rather windy one, making everything flap everywhere (I think that there was a stormier variation of this one for when it was very windy). w8

9. Some heavy rain falls (again I think that there was a stormier variation of this one featuring some flashes of thunder) which concludes with a big drip landing in the water. w9

10. A cold one featuring someone who is wearing a big coat but is still shivering, before vanishing into the air. w10

11. Some light rain falls on a few leaves. w11

12. It begins to get light, revealing some shadows under the Powergen symbol. w12

13. A rather misty one that features some flickering and buzzing neon lights. w13

UPDATE: I always wondered if I had missed one out, and it turns out that I had. There was another one of these that was used very briefly to the point that I don’t remember seeing it, featuring a lawnmower on a sunny day.


Another thing that I liked about this era was when the forecast ended, there was a still of part of the opening ident down the right side of the screen during the summary, which reminded me a little of the slide designs that were used on BBC2 from 1991-1992 (another great piece of TV presentation from the 90s). There were also edited versions of the idents shown occasionally, cut down from the usual length of about 15 seconds. vlcsnap-00691

I’ll conclude this piece with a picture of weather forecasting giant and hero to millions Martyn Davies doing his thing. Bye for now. vlcsnap-00694


3 thoughts on “More TV Memories – ITV National Weather.

  1. Abbie Walton says:

    There was another ident from this era where a man is cutting grass in straight lines with a lawnmower alongside the Powergen woman mascot; that ident represented the Spring & Summer months of 1993-1996.
    Unfortunately, apart from tiny glimpses, the ident cannot be found in full anywhere online; even YouTuber Wesley Cracknell had made a request video on this lost 15 second stinger.
    There’s also an article on the Lost Media Archive about why it is missing; there are some great bits and pieces on the archive about some interesting missing believed wiped/rare media (mostly spam).


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