Down The Dumper – The 80s Part 20.

This is yet another singer who ended up having a shorter chart career than was expected, coming and going in barely three months, and again it all happened in 1988, I’m not really sure what was happening in pop music around that time, so many follow-up singles flopped. Taja Sevelle (whose real name is the slightly less exotic Nancy) is an American singer who was discovered by Prince, just behind the cooker.

Er, I mean, being championed by Prince around this time meant that you were definitely in fashion and someone who it was worth following, and she was on his Paisley Park label. In February 1988, her debut single “Love Is Contagious” was released, and this seemed to connect with record buyers, as this reached no. 7. Many considered this to be rather catchy, it was definitely one of those “will I ever get this out of my head” moments.

She was rather eager to promote this to the point that she didn’t even mind appearing on ITV’s The Roxy (and Top Of The Pops as well of course!). But what she didn’t realise was that not only would this be her only Top Ten hit in the UK, but this would also be her only Top 40 (and indeed Top 50) hit single. In March 1988, the debut album “Taja Sevelle” was released, but this didn’t make the Top 40.

And then, in May 1988, the follow-up “Wouldn’t You Love To Love Me” was released. But it turned out that the record buyers who were initially interested in her music decided that they didn’t love her at all really, as this reached only no. 59 (although this did spend four weeks on the chart, it just couldn’t get going), and this turned out to be her second and final hit single in the UK, which was rather disappointing.

After this, it seems that Taja went down the route that most singers do after their hits come to an end, working as a songwriter in various collaborations, and also working with various groups. And I’m fairly sure that this will be my penultimate piece in the “Down The Dumper” series, I hope that you’ve found them interesting, I’ve enjoyed sharing these pop music stories from throughout the decades.

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