The YouTube Files – A morning with Channel 4.

A Morning With Channel 4 (Channel 4, 1995)

The Big Breakfast was a great way to start the day for many years on Channel 4. I thought that I would see if there were any full editions on YouTube, and if so, as well as enjoying the show, review some of the adverts that were shown to get an idea of what was around at the time. The edition I have chosen was shown on 20 October 1995 (25 years ago now would you believe). Chris Evans has long-gone by this point, the hosts are Keith Chegwin and Gary Roslin (who left shortly after this at the start of 1996). Here are some of the highlights. vlcsnap-01072

A lot of adverts appear several times. One is for the Clueless film which was a success at the time, and I reviewed the TV sitcom spin-off recently. It also features a very early example of a website address. Half-term is approaching, so expect plenty of toy adverts. These include lots of adverts for a board game version of Pog. Now that game really was the big thing at the time. It was very popular, and I remember having plenty of Pogs myself. The advert is rather odd though. vlcsnap-01074

There are also some music adverts, including one for the “Smash Hits 3″ compilation. The magazine was still around, and this album featured some of the biggest hits of ’95! Take That! Backstreet Boys! Smokie! All the groups the youngsters love! There’s also an exclusive from PJ And Duncan. Now don’t laugh, but I always looked forward to seeing their new videos on The Chart Show at this point, it was so exciting. vlcsnap-01075

Then there is another odd advert for Pog, which informs us “This is an advertisement for Pog™”. I’m not really sure why, it doesn’t say “this is a television programme” all the way through The Big Breakfast, where by this point they’re anticipating the first episode of new soap Hollyoaks on Monday. There’s also an advert hoping we’ll buy the Star Wars films on VHS. vlcsnap-01081

Also featuring is Shredded Wheat with Sharron Davies, who was one of the hosts of the ill-fated relaunch (one of the many ill-fated relaunches as it turned out) of The Big Breakfast in 1996, although we didn’t know that yet. Then there’s another Pog advert?! We’ve had about six of them already and it’s still only 7:38! The show is probably already overrunning by about 20 minutes by this point as it always did. vlcsnap-01083

There really are too many toy adverts, featuring Super Sticker Factory, Playskool, and creepy dolls among them. Time to enter The World Of The Strange, with chewy fruity bar thing Fruitang, featuring Trevor And Simon of Live & Kicking fame. I don’t remember that bar lasting long though. And there’s also a chance to groove to “The Ultimate Soul Collection Volume 2”. vlcsnap-01088

Into the second hour now, which features Salon Selectives, which is notable because it is soundtracked by “Breakout” from Swing Out Sister! It’s always great to hear this, which would’ve been almost a decade old by this point. You can also buy the cartoon version of The Mask on VHS, and don’t forget Milky Way Magic Stars, The Fox And The Hound (“the best children’s video of 1994”), Cheerios, and ending off with a rather trippy advert (computer-generated green dolphins floating around and the like) for Schizan, whatever that was. vlcsnap-01092

I suppose the main thing to take away from all this is I want a Pog.

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