New Year With Carlton (ITV, 1998)
Moving on from Christmas, here’s a look at some adverts and continuity that were shown on the last day of the year. Although the video doesn’t go right up to midnight, there is still plenty here that’s worth reviewing. It was shown in the Carlton region on 31 December 1998 (almost 20 years ago now) and it was uploaded to YouTube by “randomVHStat”. As always, here are some of the highlights.
We begin with adverts during Emmerdale (sponsored by Toyota). And I am not even kidding, the first advert in the break is for the DFS sale. Well they didn’t hang about did they? There are lots of adverts for sales beginning on New Year’s Day in these breaks, maybe even more than for ones that began on Boxing Day. There is also the Millennium Experience. This reminds me of when people were going to go on about “the millennium” for the next 12 months, what a time that was.
Courts then tell us that they’re going to be open on New Year’s Day, that’s great. Something else that is advertised a lot at this time of year is partworks. The first issue is always at a reduced price, does anyone continue to buy them after that? Why not collect them all. There are also adverts telling you where you should go for your holiday in ’99, along with the annoying Sainsbury’s advert with John Cleese.
After Emmerdale ends, The Bill is coming next. But before that, there’s a cryptic McDonald’s advert (all will be revealed on Saturday 2 January), and yet more sale adverts with massive savings. There is also a trail for Who Wants To Be A Millionaire with Chris Tarrant which is about to return for another series where people can play for “the biggest cash prize in TV history”. So call now, because the contestant who gets the chance to play tomorrow night might be about to party like it’s 1999.
There’s then a Carlton ident (the Christmas look has left the screen by now, these idents were used until September 1999 when the star symbol was introduced) into The Bill (also sponsored by Toyota). There are yet more sales, that “daddy or chips?” advert, Cable & Wireless, and Daz with Michael Barrymore, who is very pleased that there’s 50% Extra Free (“now that’s a bargain worth catching”).
After The Bill ends, there’s a trail. There’s also an advert for Strongbow with Johnny Vaughan, and then an ident going into The Ruth Rendell Mysteries (sponsored by… you guessed it… Toyota). Another thing about these adverts is just how many of them contain what Teletext page you should look at for more information instead of a website. Chris Evans then turns up and tells us who he wants to have a One2One with (groovy, man!), and that’s the end of the video.