Yorkshire launched in July 1968 after replacing ABC and Granada who began to serve only the north-west of England. From their launch their symbol was been rather odd, what is it supposed to be exactly, a stylised “Y”, or maybe not. When after about a year colour came along in November 1969 their symbol was revised slightly and was now yellow, and that was how it would stay for many years.
I must admit that I have never really been scared by the early Yorkshire ident, but I can see why some people have admitted that they were. The music is rather odd, and if I had been a child in Yorkshire in the 70s I feel that I probably would have not liked it. Around 1982 the music was changed to being much less creepy.
Yorkshire were one of the bigger ITV regions and did contribute a lot to the network, including the soap Emmerdale which launched in 1972. Among their local programming was the news programme Calendar which was hosted by Richard Whiteley among many others. In January 1987 Yorkshire decided to modernise their look with a new computer-generated ident that was nicknamed “liquid gold”. It was definitely seen as very impressive for the time.
Yorkshire only had in-vision continuity for a very brief time, they were about the only ITV region who hardly ever used it, and their presentation style was such that they became known to viewers as being the ITV company that was the closest to being “the BBC with adverts”. Yorkshire were also pioneering in some respects, experimenting with a breakfast service in March 1977, almost six years before the launch of TV-am, and also introducing a 24-hour service in August 1986 by simulcasting the channel Music Box. Yorkshire also memorably opted-out of showing a primetime programme which they thought was too shoddy.
Among Yorkshire’s announcers was Redvers Kyle. I must admit that I hadn’t heard of him before I went online and went I first saw people talking about him on websites I actually assumed that it was the name of a transmitter, and imagined announcers saying “Redvers Kyle will be on reduced power tonight”. However, now I have heard many clips of him announcing on various trails and idents and I have to say that he is very good, and some TV fans insist that he is the best ITV announcer of them all, and he worked for Yorkshire from their launch until his retirement in 1993.
There have been other Yorkshire announcers throughout the years, I have enjoyed Paul Lally, there is a great announcement by him on TV Ark talking about “a lovely Christmas morning”, and there are also some clips of him on various sites where he seems to be having some trouble filling the time before the programme begins. Other long-runners included John Crosse and Graham Roberts.
After celebrating their 21st anniversary, Yorkshire took the 1989 ITV corporate look and used it for longer than most, but it seems that they weren’t huge fans of it. By 1994 the “Y” symbol had become the main aspect of the ident again, and was revised again a few times before the 1999 corproate look came along, which they took part in, although along with Tyne Tees they also retained an additional ident for before local programming until October 2002. Their local news programme is now called ITV News Calendar, keeping the long-running name, but that’s about as far as their local coverage goes now.